Art direction, screenwriting and creative direction on a video I did for Cama Group with Nicola Rota as Director - https://vimeo.com/nicolarota, Fabio Brocato - https://soundcloud.com/broke-one as Musician and Giuseppe Ceravolo - https://vimeo.com/ceravolo as DOP. It was based upon sampling the machine noise, and use those sounds to built up a video promo for a new packaging machine giving the audience a feeling of a perfect mechanic symphony. When they liked my idea, we started working hard starting from the sound branding and the logo animation through all the camera action with a Sony 300fps camera. It was good to think about all those feelings when we worked with a great composition as Broke One did starting from the machine noises. I liked to directing this works because of the freedom I had and the creativity I was able to use creating the project.